Brand Experience
Aimbridge has significant influence on brands and holds relationships with most major brand councils. We have the ability to negotiate on behalf of owners to lower the cost of property improvement plans and other capital undertakings.
Operations
The Aimbridge Operations Teams oversee all day-to-day property operations with strong ownership engagement. Aimbridge delivers significant cost savings to owners by leveraging our scale and operational efficiency. We have historically delivered strong RevPar performance and we consistently outperform our peers on RevPAR Index.
- Owner-centric hoteliers with hands-on accessibility
- Highly customized IBM enterprise business intelligence system
- Centralized reporting platform allows for fast, customized reporting capabilities
- Dedicated analytics team to support property operations
- Access to proprietary owners reporting portal
- Revenue management experts focused on maximizing value and increasing market share
- Leverage scale and largest buying power to deliver procurement cost savings directly to owners
Business Development
Aimbridge Hospitality leads the industry with its systematic approach to the acquisition and development of hotel properties. With an ownership-centric approach, we excel in identifying and maximizing opportunities for the best investment returns to our partners.
Sales and Marketing
The Aimbridge Sales Team includes 1600 field-level professionals and they are responsible for driving incremental traffic and revenue to our managed hotel properties.
- Innovative sales lead cross-selling program
- Prestigious e-commerce and digital marketing training program and certification
- Exclusive sales training and onboarding programs
- Broad companywide talent pool to mitigate turnover risk
- Proprietary sales technology solutions for reporting and market statistics
- Franchise alignment with brands marketing programs
- World class in-house digital marketing agency with efforts solely focused on the Ambridge portfolio
Project Development Services
- FF&E/OS&E Purchasing
- Project Procurement
- Project Management
- Capex Projects
- PIPs or lifecycle renovations
- 5-year budgeted capital
- Emergency capital
- Design & Construction (Technical Services)
- Major conversions
- New builds
Accounting & Finance
Our expert Finance and Accounting team specializes in supporting hotel and owner financial needs for all entity types.
- SOC 1 compliant
- 30+ CPAs
- REITs, Partnerships and Corporations across public and private sectors, and multi-entity reporting
- Central Accounting, Payroll, Tax, Accounts Payable and Internal Audit Services
- Owner level and partnership accounting services
- Navigation of 70+ financial statement audits overseen by “Big Four” experienced team members
- Advanced Oracle systems for comprehensive forecasting and reporting
- Industry-leading data volume allows for key benchmarking reports across all brands
- Dedicated Treasury team with expertise in building efficient cash management models
- Strong relationships with over 100 banks
Receivership and Interim Management
Prism Lender Services has extensive experience assisting lenders, servicers and hotel owners with their non-performing hotel loans going through foreclosure, bankruptcy, workouts, and receivership.
We have the knowledge, resources and tools required to make quick assessments and execute strategies needed to stabilize and/or reposition a hotel quickly.
Our deep experience and broad presence across the country enables us to quickly mobilize a team to takeover a hotel and begin the process of stabilization, reorganization, and eventual disposition in a very efficient and cost-effective manner, and our large network of hotel investors helps to provide a successful exit.